Getting Started On Social Media Marketing: The Second step - Deepstash
Become a Marketing Pro

Learn more about business with this collection

Mindfulness

Prioritization

Personal growth and development

Become a Marketing Pro

Discover 103 similar ideas in

It takes just

14 mins to read

Getting Started On Social Media Marketing: The Second step

The second step would be to understand what content to produce that your audience can binge, so to speak.

Content is still king on social media, and each brand needs to plan it carefully because that content is what gets the customers through the virtual door.

19

177 reads

MORE IDEAS ON THIS

Social Media Marketing Getting Affordable

Social Media Marketing Getting Affordable

Social media continues to evolve and produce tools for retailers so they’re able to direct and track traffic coming from different channels, whether it’s from influencer marketing or direct marketing through the brand’s own platforms.

The technologies will continue to evolve that will decr...

23

304 reads

Inclined Towards E-Commerce

Post-pandemic marketing will continue to increase spending on digital channels, such as social media (Instagram, YouTube, TikTok, etc.) because consumers have become educated in online shopping.

It’s usually more expensive for companies to break consumer habits, but the pandemic broke the ...

19

234 reads

The Required Budget

The Required Budget

We would advise small businesses to have a budget equivalent to a senior-level marketer’s salary, e.g., $120,000. This is why it is often cost effective to hire an agency—a small business gets a whole team of experienced staff for the price of one employee.

As a last resort, if the small b...

21

156 reads

Instagram And Facebook As Marketing Tools

Instagram And Facebook As Marketing Tools

Small businesses can leverage Instagram Live and Facebook Live to boost customer spending in a few ways. First, small businesses can partner with influencers and invite guests relevant to their industries to provide valuable information (e.g., healthy recipes to boost your immune system during th...

19

164 reads

Common Pitfalls

It’s important to discuss the common pitfalls, which again [goes] back to working with an agency or a senior-level marketing person, in order not to make those elementary mistakes.

One of the common pitfalls we see with influencer marketing is that small businesses will try influencer m...

18

141 reads

Getting Started On Social Media Marketing: The first step

The first step on your social media journey is to do research—do your homework! Research where your target audience is “hanging out,” so to speak, virtually?

Also, if you are going to hire help, do not hire interns or entry-level [employees]; social media has grown a lot more advanced and i...

21

167 reads

The Platforms

If the target group is Gen Z, it’s best to turn to TikTok. If the target group is Gen Y (millennials), it’s best to turn to Instagram and YouTube. Also, Gen Z is present on Instagram and YouTube, so it’s important to analyze data of each platform before diving in to market.

Lastly, it is ...

22

211 reads

The Customer Is Foremost

It’s important to keep the consumer decision journey in mind—the consumer needs to see your product at least seven times before making a decision to purchase. Hence, allow some time and all your campaigns to sink in before pulling the plug.

Spread out your budget rather than jumping the g...

21

139 reads

Measuring ROI

Measuring ROI

There are many ways to measure ROI on social media. Some of the main key performance indicators (KPIs) we use for our clients: follower growth, website traffic from customized links, promo codes for sales, subscribers for newsletters, customers filling out forms to receive sample products (e.g., ...

20

161 reads

CURATED FROM

CURATED BY

orlab

Keep going, you’re doing amazing!

Related collections

More like this

How Do I Get Started with Digital Marketing?

  1. Set SMART goals – Define what “success” is to you in order to create a strategy and metrics to measure.
  2. Set a blogging schedule – Blogs ar...

Telling A Story on Social Media

The media landscape has changed almost entirely. No one likes to call anymore and would rather text or snap. Our culture is completely on-demand and many can consume entire seasons of their favorite shows in one night.

We now live in an era where everyone is on their phones and no ...

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates