The most valuable ideas are ones that solve problems for people.
Think about what problems people have that you’d like to solve.
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The process of coming up with questions to ask and listening to people's answers can lead to new ideas.
It trains us to look for different viewpoints and layers to things.
Idea generation is fueled by consumption, not creativity.
Creativity is just connecting things. The more things we have to connect, the better our ideas will become.
Consider the quantity and quality of things you consume, like books, movies, TV shows, articles and people you interact with.
To improve your idea generation, zoom out your perspective to a macro level.
For example, on a micro-level, a Billy Joel concert may just be a fun way to spend a night. On a macro level, it is packed with ideas about how to connect with an audience.
To get the most value out of what you consume, it helps to have a mode of output: Talk about it, write about it or condense it into a tweet.
The process of communicating an idea helps to clarify it and see it in a new way.
Express your own ideas out loud to somebody.
There are infinite answers to every challenge.
Seek out different ways people answer the same question. Consume conflicting ideas to help you see the bigger picture.
A variety of environments sparks a higher quality of ideas.
Try to brainstorm at different times and locations: for instance, when you wake up one day, at lunch the next, and right before bed the day after that.
Recognize ideas that constantly come to you and develop a system to capture them.
Carry around a notebook, leave yourself a voicemail, send an email or use any other way to capture the idea.
It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas.
This helps to get people unstuck by "jolting" them out of their normal ways of thinking.
Many of us think that our creativity comes from our first ideas. We assume that finding creative solutions slow down over time.
This assumption is wrong, research suggests. The best ideas come to those who wait. Patience and perseverance will lead to more innovative solutions.
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