Learn more about mindfulness with this collection
Mindfulness
Prioritization
Personal growth and development
Leveraging social proof
Social proof shows how happy customers are with your product or content.
- You can leverage your social proof by choosing the platform where your customers are.
- Reach out to customers after they made a purchase and ask for their reviews.
- Add a review page to your website.
- Promote your reviews on social media.
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Remaining well-informed
It is vital for small business owners to remain well-informed about the latest marketing trends to stay competitive.
But with changing technologies and marketing practices, it can be difficult to stay on top of new marketing trends while knowing what is no longer relevant.
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Personalisation
Personalisation in marketing is about noticing your customers and making them feel appreciated.
Include your customers' names in emails. You can also create content tailored to your customer using behaviour-based data.
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Storytelling
Storytelling is a great way to present your brand's personality and to advertise your business.
Create teaser videos and use Instagram Stories to post your story. Add visuals to increase its effectiveness.
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User-generated content (UGC)
UGC is content created by customers instead of brands. Brands will share this content on their social media, such as Instagram, to increase their authenticity, build trust and influence buying decisions.
- Develop your brand persona for better UGC by
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AI chatbots and Mobile-first design
AI chatbots enable smart customer interaction. Chatbots nurture leads, maintain positive customer satisfaction and increase team productivity.
A mobile-first design improves the ranking factor for search engines. You'll get better website indexing and will ...
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Voice assistants, and interactive content
Optimising for voice assistants can enhance e-commerce marketing, improve customer support, and is a good scaling-up strategy.
Interactive content can boost user engagement and satisfaction. For example, interactive content includes developing a product-bas...
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Related collections
Other curated ideas on this topic:
Leverage Social Proof
When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.
- Use social proof to inspire your copy: Reviews & customer surveys can help y...
SOCIAL PROOF
- Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
- People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
- Humans are social by n...
Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured...
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