Loyalty
GOAL
Continue to nurture relationships with your customers so you can remain in their minds.
STRATEGIES
- Rewards programs
- Email marketing
- Social shares
- Remarketing customers
- Encourage reviews
- Birthday and anniversary offers
- Freebies
- Amusing confirmation messages
TACTIC
Remarketing ads to existing customers on social media is a great way to encourage them to make a repeat purchase. You can also stay connected with your customers by making them feel like they are part of your brand community. One way to do this, is by developing social media content that relates to the purchase that they have made.
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A graphic representation of the process through which people go from learning about a brand to becoming a loyal customer
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Conversion
GOAL
Capitalize on the interests people have already shown.
STRATEGIES
- Optimize the checkout process
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Consideration
GOAL
Provide your potential customer with more detailed information to set you apart from the competition and help build their trust and confidence in your brand.
STRATEGIES
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