Brands that post once a day or multiple times a week have a better audience engagement than those that do not post regularly.
Ensure to produce content regularly and post it to different social media sites. You can do this manually or use one of the many tools for scheduling posts.
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Social listening - Track and anayze social conversations and mentions related to your brand.
Engagement- how your audience interacts with your brand on social media.
Engagement rate is a social media metric that tells you much a post is motivating people to interact with it. It’s defined as (number of people who engaged with your post / number of people who saw your post) x 100%. Typically, a higher engagement rate means your post was more compelling (or at l...
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