Learn more about personaldevelopment with this collection
Seeking support from others
Identifying the symptoms of burnout
Learning to say no
Hitting the ceiling
First, you have to figure out the new network product that drives the rest forward. Big companies can easily get millions of people to a product launch, even if it is a bad product. But they may discover that it won’t stick over time.
The solution is to get small groups of people excited about your product, then move from network to network.
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MORE IDEAS ON THIS
Scaling a minimum viable community
If two companies both build a note-taking app for personal use, it is one product vs another. But if it's collaboration, whenever one company wins a user, they possibly win their whole sphere of influence as well.
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Following the S curve
Products powered by network effects often follow an S curve. When growth slows down, you will need to find a new product.
The Cold Start Theory stages:
- The problem. How do you get a team to use your product and get excited?
- The ti...
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Understanding context
Networks have different underlying structures. The growth of companies like Uber is bound by geography. They are very successful in San Francisco, but that does not help them to gain popularity in London. Companies like Airbnb have a global network effect. A B2B example would be ...
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The key is to connect people
Many Silicon Valley startups have become so big because their products connect people. Products like Zoom, Dropbox, GitHub, even Microsoft Office are all different versions of this.
Network effects have been around for a long time. Theodore Veil, the chairm...
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Don’t copy-paste other people’s features into your products
Design your network features thoughtfully. You need to understand what you think your network will look like first. Is it a local network? Or a network more like marketplace companies like eBay?
Decide on how many users you need before the network is valuable. Zoom might b...
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How tech giants get so big
Andrew Chen writes in his book, The Cold Start Problem: Using Network Effects to Scale Your Product, how companies like Google, Uber, Dropbox, and Tinder use network effects to break through the competition and reach viral growth.
Network effects d...
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CURATED FROM
IDEAS CURATED BY
How to get past the "cold start problem" of zero users and build the networks that make your product successful.
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Related collections
Other curated ideas on this topic:
Solve the surface first
The surface is important. It’s where your product or service meets customers. Human beings are complex and fickle, so it’s impossible to predict how they’ll react to a brand-new solution.
Get that surface right, and you can work backward to figure out the underlyin...
The Three Forces
Creating something that people would desire requires examining the three main forces involved.
- The Person: The kind of person the product or service is targeted towards, his likes and dislikes, age, and preferences.
- The Situation: The current situation, climate, m...
Verifying The Business Model
This pre-launch phase of the customer discovery process involves answering three critical questions:
- Have you found a product-market fit? You have to be sure your product is a good fit for the market. Is this something a lot of people need? How well does it solve...
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