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Countering The Great Resignation

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KB Structure

There are a couple of things to keep in mind when it comes to knowledge bases specifically.

First, focus on scaling the structure of your help content. Create a simple knowledge base template to use for every article.

Second, prioritize the customer’s workflow and use cases. Most of your knowledge base articles probably include a set process the user needs to follow. Make it as smooth as possible.

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Review Your KB

A good knowledge base is never complete. Don’t be that company with an outdated, useless portal. Audit the entire base on a recurring basis, aim for monthly or quarterly check-ins. 

Add new products, updates or other changes to your knowledge base articles, and delete old, irrelevant posts ...

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Publish Your Knowledge Base

Make your knowledge base easy to find both on your own website and through popular search engines. 

Feel free to link to your knowledge base from other forms of support, too. Don’t be afraid to rub the fact that you have a knowledge base into people’s faces. How else are your custo...

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Knowledge Base

knowledge base(KB) consists of an online library filled with guides, tutorials, and answers to common customer questions about a business’s products or services. It’s a self-service portal that can be easily accessed by customers and interna...

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Structure Tips

  • Put the most important information first. If there’s something the user absolutely needs to know before they get into the process of taking action.
  • Chronological order. Make sure the order of each step makes sense and doesn’t interfere chronologicall...

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Important Points To Consider While Doing KB Content Writing

The less text, the better: Customer support isn’t the place to practice your novel writing skills. 

Short paragraphs: Nobody has the time or attention span to pick out important information from a wall of text.

Bullet points and lists...

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Add Visuals

Visual materials enrich your support content and keep users engaged.

The most obvious type of visuals to use in your knowledge base are screenshots of new products to show how things work. But you can also play around with instructional videos, GIFs, or whatever else you feel would add a li...

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Basic Process Of Building A Knowledge Base

  • Decide on the core elements of your knowledge base
  • Choose your knowledge base content
  • Agree on the structure of your knowledge base articles 
  • Write your knowledge base articles
  • Add visuals to your content
  • Publish your knowledge base
  • Analyze and...

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Article Structure

  • Problem or topic: Describe the task on hand or the customer issue.
  • Step by step process: Describe the process of completing the task or solving the issue in detailed, but simple, steps.
  • Result: What should happen after the steps have been completed by the customer?
  • Re...

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Benefits Of A Knowledge Base(KB)

A good knowledge base will also give a boost to your customer support agents by:

  • Helping them be more productive: Shifting basic support queries over to the knowledge base frees up your support staff for the really important issues.
  • Making them happier: Employees are happier wh...

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Writing The Actual Content

  • When writing the actual text for your articles, mind your language first and foremost to make your knowledge base as effective as possible. Assume the reader is a complete beginner.
  • Don’t use any advanced terminologies or industry-related jargon, even if it makes sense to you. This m...

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Choosing Your Content

Being with these two topics, no time-consuming customer or behaviour research is needed.

  • Basics: Every single question a complete stranger would have about your company or service.
  • Getting started: The basic onboarding and setup process a custo...

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The Stats Are In Favour

An overwhelming 91% of customers said they would use an online knowledge base if it were available and tailored to their needs. Beyond that, 55...

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Reduce The Steps

How many steps does the customer have to take to contact you and get answers to their questions? Something that could have taken 10 seconds has now turned into 10 minutes of their time and yours. Why would you not make that process easier?

Your customers will be empowered to find their own ...

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The Building Block Of Knowledge Base: Documentation

Your knowledge base tool must do more than just exist. It has to be good. The first thing to note is that a knowledge base is, at its core, documentation.

Documentation is the media—text, images, and video—that explain a product or service, the material that provides offic...

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Traits Of A Good Knowledge Base

  • Be easily accessible
  • Be organized and easy to navigate
  • Solve common problems
  • Save a customer time
  • Be up to date

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Three Core Elements of a Knowledge Base

  1. Having a FAQ section: If a customer has a basic question about your product or service, the first place they generally look is the FAQ section.
  2. Ensuring that the contact support option is always available.
  3. Search function: Just like Google’s search bar, you’ll usually see thi...

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Analyse and Improve Your KB Content

The success of your knowledge base (or lack of success) should be constantly measured to see where to improve.

When looking at your knowledge base performance, focus on impact. Examples of what to track include:

  • Increase in customer satisfaction 
  • Decreased volume of ticke...

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Solving Customer Queries

Good customer service is super important for any company striving for customer support greatness, but it shouldn’t be all there is to it.

Sometimes, the best solution allows your customers to help themselves by giving them access to immediate knowledge without requiring personal assistance....

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Save Time, Money and Resources

  • A good knowledge base will save you tons of time, and make both your customers and support agents happier. It takes time up front, but it’s worth it.
  • Gather your customer support team and start simple. Figure out the basics, then get writing.
  • Once you have a functioning and e...

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miles_n

It`s more important to know where you`re going than to get there quickly.

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Three-level text structure (H2, H3, & H4) is enough to break down any article (even longer ones) into meaningful pieces, & improve readability & visual appeal. 

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