How to Create a Knowledge Base: Building Self-Service for Customer Support | Groove Blog - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

created 20 ideas

GROOVEHQ

How to Create a Knowledge Base: Building Self-Service for Customer Support | Groove Blog

How to Create a Knowledge Base: Building Self-Service for Customer Support | Groove Blog

groovehq.com

STASHED IN:

159 reads

Good customer service is super important for any company striving for customer support greatness, but it shouldn’t be all there is to it.

Sometimes, the best solution allows your customers to help themselves by giving them access to immediate knowledge without requiring personal assistance....

knowledge base(KB) consists of an online library filled with guides, tutorials, and answers to common customer questions about a business’s products or services. It’s a self-service portal that can be easily accessed by customers and interna...

An overwhelming 91% of customers said they would use an online knowledge base if it were available and tailored to their needs. Beyond that, 55...

How many steps does the customer have to take to contact you and get answers to their questions? Something that could have taken 10 seconds has now turned into 10 minutes of their time and yours. Why would you not make that process easier?

Your customers will be empowered to find their own ...

A good knowledge base will also give a boost to your customer support agents by:

  • Helping them be more productive: Shifting basic support queries over to the knowledge base frees up your support staff for the really important issues.
  • Making them happier: Employees are happier wh...

Your knowledge base tool must do more than just exist. It has to be good. The first thing to note is that a knowledge base is, at its core, documentation.

Documentation is the media—text, images, and video—that explain a product or service, the material that provides offic...

  • Be easily accessible
  • Be organized and easy to navigate
  • Solve common problems
  • Save a customer time
  • Be up to date

  • Decide on the core elements of your knowledge base
  • Choose your knowledge base content
  • Agree on the structure of your knowledge base articles 
  • Write your knowledge base articles
  • Add visuals to your content
  • Publish your knowledge base
  • Analyze and...

  1. Having a FAQ section: If a customer has a basic question about your product or service, the first place they generally look is the FAQ section.
  2. Ensuring that the contact support option is always available.
  3. Search function: Just like Google’s search bar, you’ll usually see thi...

Being with these two topics, no time-consuming customer or behaviour research is needed.

  • Basics: Every single question a complete stranger would have about your company or service.
  • Getting started: The basic onboarding and setup process a custo...

There are a couple of things to keep in mind when it comes to knowledge bases specifically.

First, focus on scaling the structure of your help content. Create a simple knowledge base template to use for every article.

Second, prioritize the customer’s...

  • Problem or topic: Describe the task on hand or the customer issue.
  • Step by step process: Describe the process of completing the task or solving the issue in detailed, but simple, steps.
  • Result: What should happen after the steps have been completed by the customer?
  • Re...

  • Put the most important information first. If there’s something the user absolutely needs to know before they get into the process of taking action.
  • Chronological order. Make sure the order of each step makes sense and doesn’t interfere chronologicall...

  • When writing the actual text for your articles, mind your language first and foremost to make your knowledge base as effective as possible. Assume the reader is a complete beginner.
  • Don’t use any advanced terminologies or industry-related jargon, even if it makes sense to you. This m...

The less text, the better: Customer support isn’t the place to practice your novel writing skills. 

Short paragraphs: Nobody has the time or attention span to pick out important information from a wall of text.

Bullet points and lists...

Visual materials enrich your support content and keep users engaged.

The most obvious type of visuals to use in your knowledge base are screenshots of new products to show how things work. But you can also play around with instructional videos, GIFs, or whatever else you feel would add a li...

Make your knowledge base easy to find both on your own website and through popular search engines. 

Feel free to link to your knowledge base from other forms of support, too. Don’t be afraid to rub the fact that you have a knowledge base into people’s faces. How else are your custo...

The success of your knowledge base (or lack of success) should be constantly measured to see where to improve.

When looking at your knowledge base performance, focus on impact. Examples of what to track include:

  • Increase in customer satisfaction 
  • Decreased volume of ticke...

A good knowledge base is never complete. Don’t be that company with an outdated, useless portal. Audit the entire base on a recurring basis, aim for monthly or quarterly check-ins. 

Add new products, updates or other changes to your knowledge base articles, and delete old, irrelevant posts ...

  • A good knowledge base will save you tons of time, and make both your customers and support agents happier. It takes time up front, but it’s worth it.
  • Gather your customer support team and start simple. Figure out the basics, then get writing.
  • Once you have a functioning and e...

React

Comment

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score