The less text, the better: Customer support isn’t the place to practice your novel writing skills.
Short paragraphs: Nobody has the time or attention span to pick out important information from a wall of text.
Bullet points and lists: You’ll make everyone’s life easier by structuring information in a way that’s easy to read and follow.
Bold and italics: Use them to give more dimension to your text. Do not underline words unless they contain a link.
Adding links: Point out resources that go more in-depth so you don’t have to explain everything in one article.
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