Digital Maturity: The Sectors
In some industry sectors where digital channels have become a primary channel to market such as retail, financial services and travel, it has become essential to increase digital maturity to compete. In other sectors like some business-to-business industries and Pharma where traditional channels may still be the most important communications channels, maturity may be lower.
In larger businesses in sectors where the case can be made for investment, there may be more resources to support the digital transformation needed than in smaller businesses.
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