Learn more about writing with this collection
Seeking support from others
Identifying the symptoms of burnout
Learning to say no
Internal fascinations are pretty much identical to external, except they’re designed to persuade people to continue reading the post they’re already reading.
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MORE IDEAS ON THIS
Craft each bullet as if it were to serve as your headline. You won’t achieve perfection with each and every bullet you write, but if you stick to this principle generally, writing them gets much easier over time.
And, more importantly, those beautiful little bulleted lines...
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41 reads
Authority bullets are used to recite the data and proof that support your argument.
As with all persuasive writing, turn dry factual information into interesting reading any time you can.
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72 reads
Bullets encourage the scanning reader to go back into the real meat of your content or go forward with your call to action.
They are your mini-headlines.
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190 reads
Blog posts, tweets, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, depending on the time of day.
What does this mean for writers trying to cut through it all with attention-grabbi...
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These bullets break up the “sameness” of the page (when you have several pages of bullets), and they add more tease, demonstration, and curiosity.
Plus, they give a nice little “loop” effect to your ad that keeps sucking the reader back in.
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If your bullet points end up being short sentences, you’ll want to add periods after each one. In this case, you see why you’d capitalize the first word after a bullet point.
If the bullet points are just short phrases or incomplete sentences, they don’t need periods.
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68 reads
Basically, this is where you say something that is almost unbelievable.
Something 100% true, but that is so wacky and “out there” it makes you say, “How in the heck can you do that?”
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96 reads
Extracting bullets out of compound sentences helps you drive home a point while also increasing the usability of your content.
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74 reads
These types of fascinating bullet points are usually found in sales copy.
They create curiosity and work like headlines to prompt a purchase or other action.
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70 reads
Cliffhanger bullets tease and foreshadow what’s coming up next or in the near future.
You can also use cliffhanger bullets to lay the groundwork for an upcoming promotion, launch, or special content event.
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56 reads
Since the text that comes after a bullet point shouldn’t look like a paragraph, you might be wondering about how to handle punctuation in bulleted lists.
It depends on the type of bullets that you write, but the key is to keep your punctuation consistent. Your bullet point...
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89 reads
These are sort of like the lady who hands out cheese cubes at the grocery store.
She gives people a little “taste” of food that keeps them alert and shopping — and many times they end up with the thing they tasted in the shopping cart.
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You can capitalize the first word that follows a bullet point in your content. However, if each of your bullet points is only one word, you could keep the letters all lowercase.
Again, whichever style you choose, just make sure you’re consistent throughout your text.
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75 reads
Bullet points are used to list out items in your content. They help you effectively communicate your message because they capture the attention of readers who prefer scannable content.
A bulleted list can also break up long blocks of text, and the intriguing phrases you us...
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135 reads
The essence of a great bullet is brevity + promise.
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166 reads
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