Typography, shape and colour psychology
- Typography is the art of creating a message that looks visually pleasing. For example, if you want to evoke thoughts of tallness or slimness, adjust the spacing or decide if the upper or lower case will impact people's perception.
- Shape psychology focuses on the geometric form and creates emotion and feeling. For example, a font with more roundness creates a relaxing wave.
- Colour psychology plays a role in changing mood. The right shape and colour can be used to create the mood you want to embody.
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Understanding how fonts influence our decisions can help in picking the right font for your business. This article lists the different types of fonts and the feelings they evoke.
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