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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
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Small batch approach
The Lean Startup methodology is based on a small batch approach, borrowed from the concept of lean manufacturing.
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According to Eric Ries, there are two main reasons for startup failures:
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The feedback that a startup receives in its experiments
can be qualitative (which product options they like and which they don't)
or quantitative (how many customers use the product, the number of registered users).
The Lean Startup concept is based on a Build-Measure-Learn fe...
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CURATED FROM
I’m a generalist, philosopher, writer, tutor, paralegal, strategist, researcher, Bohemian, bibliophile, an intellectual and an analyst.
This book is a good business bible for new approach to manage a new company known as startups in the post - modern 21st century as the world economy is becoming a knowledge economy where human is at the centre of producing goods and services.
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Applies to products designed to attract and retain customers for the long term. They rely on high retention rates to grow.
Metrics to track: Growth rate, Churn rate, Retention
Rule of growth: Growth rate > Churn rate. The larger the difference, the fa...
Applies to startups that acquire users through ads or sales, make a profit on each new user, and then reinvest the revenue to acquire more users for larger profits. They rely on getting more money from a user than they paid to get him.
Metrics to track: CAC, LTV
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