1. The sticky engine of growth - Deepstash

1. The sticky engine of growth

  • The rules that govern sticky growth are pretty simple: if the acquisition rate exceeds the loss rate, then the popularity of the product rises. Therefore, companies need to track consumer losses.

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jiunting

I’m a generalist, philosopher, writer, tutor, paralegal, strategist, researcher, Bohemian, bibliophile, an intellectual and an analyst.

This book is a good business bible for new approach to manage a new company known as startups in the post - modern 21st century as the world economy is becoming a knowledge economy where human is at the centre of producing goods and services.

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Onboarding Matters

Learn more about leadershipandmanagement with this collection

How to create a successful onboarding process

Why onboarding is crucial for customer retention

How to measure the success of onboarding

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Sticky engine of growth

Sticky engine of growth

Applies to products designed to attract and retain customers for the long term. They rely on high retention rates to grow.

Metrics to track: Growth rate, Churn rate, Retention

Rule of growth: Growth rate > Churn rate. The larger the difference, the fa...

2. Viral engine of growth.

  • It's called the viral loop, and its speed is determined by the viral rate. 
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Paid engine of growth

Paid engine of growth

Applies to startups that acquire users through ads or sales, make a profit on each new user, and then reinvest the revenue to acquire more users for larger profits. They rely on getting more money from a user than they paid to get him.

Metrics to track: CAC, LTV

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