Articulating a company's motto or core elements will tell its employees and stake holders what is important for the company. An employee working at any level in the company will be able to take decision autonomously if they know what the values are.
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Working backwards is a good read. Talks in depth about the processes that make Amazon successful.
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Similar ideas to Articulate The Core Elements Of Company's Culture
When you want to work for a company, its culture might be the most important thing to consider during your search.
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The elements of rhetoric, are what make the world go around—because they are what prompt the decisions people make. If you develop an understanding of how they work, while everyone else is frightened by flames and booming voices, you will be able to see behind veils of communication.
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