(in response to a list of toxic links from a tool)"You should just ignore that. Some tools make assumptions about Google that just aren’t correct."

Google is pretty smart. They know who the spammers are, and they just don’t count those links for anything. You can use <a href="https://search.google.com/search-console/disavow-links">their Disavow tool</a> if you want, but you run the risk of making things worse, and you’re best to leave well enough alone.

If you have toxic links pointing to your website, just ignore them

We don’t have a notion of “toxic” links.

If you run auditing tools on your website, they’ll often find “toxic” links (from spammy sites) that link to yours, and advise you to work to get rid of those links. While those links won’t do you any good, they’re not worth worrying about.Generally speaking, your best course of action when you find those links is to just ignore them. I know it feels like <a href="https://www.mickmel.com/we-have-to-do-something-about-it/">you have to do something about them</a>, but you really don’t. As Google’s John Mueller clarified, you’re welcome to disavow them using a tool like <a href="https://www.mickmel.com/first-steps-google-search-console/">Google Search Console</a>, but you don’t need to.

Toxic Links

As with many things in life, you might feel like you need to do something to help, but just leaving it alone and moving on to better things is the way to go.

If you run auditing tools on your website, they'll often find "toxic" links (from spammy sites) that link to yours, and advise you to work to get rid of those links. While those links won't do you any good, they're not worth worrying about. Generally speaking, your best course of…

JOHN MUELLER

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