Much of human behavior follows a predictable cycle: trigger, behavior, reward.
For behaviors that you want to do, the goal is to make triggers salient, the behavior easy, and the reward as immediate and satisfying as possible. For behaviors that you want to avoid, it’s the opposite.
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The biggest misperception about changing minds is that you need to do it at all. A lot of our behavior doesn’t reflect any conscious thinking; that’s why the best predictor of behavior is ease. It’s more powerful than motivation, price, quality, satisfaction, or intentions.
Ease makes ...
When we denounce trolls as intrinsically malicious people, we limit our understanding of what may trigger these behaviors.
Trolling is somewhere in the grey between prosocial human and antisocial primate. Ultimately, our disposition for antisocial behavior in the real world is lik...
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