Attentional control
People don't read startups' websites like they read books. They scan and occasionally scroll or click. This is called attentional control. Visitors decide how much attention to direct to your website or app store listing.
Attentional control modes:
- Goal-directed attention. When you need to find something specific, you will direct your attention to get it. (Google)
- Stimulus driven. When your mind is focused on raw sensory input, looking or engaging things. (Facebook)
To get prospects to invest more time considering your features or pricing, you need to find the exact language they scan for.
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If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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