Attentional control - Deepstash

Attentional control

People don't read startups' websites like they read books. They scan and occasionally scroll or click. This is called attentional control. Visitors decide how much attention to direct to your website or app store listing.

Attentional control modes:

  • Goal-directed attention. When you need to find something specific, you will direct your attention to get it. (Google)
  • Stimulus driven. When your mind is focused on raw sensory input, looking or engaging things. (Facebook)

To get prospects to invest more time considering your features or pricing, you need to find the exact language they scan for.

9

65 reads

CURATED FROM

IDEAS CURATED BY

If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.

The idea is part of this collection:

Ultimate Guide to Reducing Churn

Learn more about product with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Related collections

Similar ideas to Attentional control

Feeling out of control

If your work routinely throws your life into chaos, or you don’t feel as if you have any way out of a bad situation, it could be a sign that you need a change, even if it’s a challenge to make it.

People who feel in control and believe that they can achieve goals, even in light of hardships...

How to study 📚🦋💻📑

Get organized

  1. Carry a homework planner at all times. Entering homework, projects, tests and assignments as soon as they are assigned will make sure they aren’t forgotten about.

Pay attention in class

  1. It’s important to concentrate and avoid distractions when t...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates