Validate comprehension
A/B testing can show which headline gets more clicks but can't tell you why. Therefore, ensure your words mean what your prospects have in mind when they read them.
How to validate comprehension:
- Type out each headline.
- Find someone to test it on. Show it to them for five seconds only, then ask them a few questions: (Remind them that there are no right or wrong answers.)
- "Do you recall what that said?"
- "What do you think that is?" (Check how they interpret the words.)
- Ask them to explain it in their own words.
- Use the feedback, iterate, and test again.
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Finding Language/Market Fit: Use this four-step process to unlock language/market fit
review.firstround.com
6 ideas
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IDEAS CURATED BY
If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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