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Validate comprehension
A/B testing can show which headline gets more clicks but can't tell you why. Therefore, ensure your words mean what your prospects have in mind when they read them.
How to validate comprehension:
- Type out each headline.
- Find someone to test it on. Show it to them for five seconds only, then ask them a few questions: (Remind them that there are no right or wrong answers.)
- "Do you recall what that said?"
- "What do you think that is?" (Check how they interpret the words.)
- Ask them to explain it in their own words.
- Use the feedback, iterate, and test again.
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MORE IDEAS ON THIS
How to find language/market fit
A simple purchase decision is framed within a larger context in customers' lives. As marketers, that context is critical as the words in their heads will show their situation more than your product.
Capturing the specific words people use to describe their struggles or desired outco...
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Run a quantitative test
Test your new headline against your current one.
It is quicker to test messages in ad impressions, such as Facebook or Instagram. Make several copies of a simple ad design with different headlines, and test which one performs best with your audience.
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Drafting some headlines
After a few interviews, you should start to see patterns. You should now have a list of people's goals "I want to...", "I wish it were easier to..." and struggles "I hate it when..." "I'm tired of...", "Why can't I just...".
Write the most promising up as headlines...
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Uncover their goals, struggles and language
Your "job". Figure out how your product will fit into people lives.
- Find somebody who has recently bought your product, or interview someone who purchased a competitor's product or asked for alternatives.
- Ask them to walk you through the purchase proces...
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Struggling to find product/market fit
If you're struggling to find product/market fit,
- First, figure out the language/market fit to make everything else easier.
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CURATED FROM
Finding Language/Market Fit: Use this four-step process to unlock language/market fit
review.firstround.com
6 ideas
·357 reads
CURATED BY
If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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Validate the emotions of the other person
When we acknowledge and validate how someone feels, we send them the message that we understand them on a deeper level.
When we validate another person's emotion by naming it and acknowledging that we understand it, we give the other person the right to feel the way they d...
Questions to keep in mind
- Do you bring your customers more gain or less pain? Ask them.
- What emotional values can you help your customer reach? Ask them what they feel when they first discovered it, when they started using it, and how they feel about it now.
- How can your customers jus...
Note-taking tips
- Write notes in your own words. Avoid transcribing notes (writing every word the instructor says)!
- Review your notes the same day you created them and then on a regular basis. (Crammin...
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