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Run a quantitative test

Test your new headline against your current one.

It is quicker to test messages in ad impressions, such as Facebook or Instagram. Make several copies of a simple ad design with different headlines, and test which one performs best with your audience.

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If you're struggling to find product/market fit,

Your "job". Figure out how your product will fit into people lives.

After a few interviews, you should start to see patterns. You should now have a list of people's goals "I want to...", "I wish it were easier to..." and struggles "I hate it when..." "I'm tired of...", "Why can't I just...".

A simple purchase decision is framed within a larger context in customers' lives. As marketers, that context is critical as the words in their heads will show their situation more than your product.

A/B testing can show which headline gets more clicks but can't tell you why. Therefore, ensure your words mean what your prospects have in mind when they read them.

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If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.

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If you’re struggling to find a product/market fit, figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.

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Product-market fit doesn’t always mean that every collection you release sells out in seconds. But it does mean that people find out about your store by word of mouth, or that you have a steady stream of customers and sales, or that your product solves a problem within a larger, lucrative market. Let us find out what product-market fit is, how to prove your product concept, and how to use marketing and customer feedback to find it.

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