Run a quantitative test
Test your new headline against your current one.
It is quicker to test messages in ad impressions, such as Facebook or Instagram. Make several copies of a simple ad design with different headlines, and test which one performs best with your audience.
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Finding Language/Market Fit: Use this four-step process to unlock language/market fit
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If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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A/B testing
A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in p...
10. Retargeting
Retargeting allows you to target visitors who have left your site. Most ad platforms generate a code that you can add to your site. When a visitor visits your site, the code will drop an anonymous cookie in the visitor’s browser.
When the visitor leaves your site, the cookie allows your ad...
How Do You Plan an A/B Test?
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
- headlines
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