Google E-A-T SEO

To rank well on Google, you need to nurture your brand by building its expertise, authority, and trustworthiness — which is exactly what E-A-T stands for! 

Google wants to be as certain as possible that they are recommending sites that display a high level of expertise, authority, and trustworthiness — which is what E-A-T stands for! It’s Google’s way of protecting searchers from low-quality content that has the potential to be detrimental to a searcher.