By now, we’re starting to get comfortable with inevitable things that will happen when you publish your writing:

• People will disagree with you.
• A typo will occasionally appear in your final draft, even though you proofread carefully.
• You’ll change your mind and cringe a...

Even though it may be your goal to build your audience, it can be scary to expose your work to more people.

Content is your chance to creatively position information in a new way — a way that your prospects want to hear it.

Aren’t you more interested in finding th...

Let’s imagine a scenario where no one criticizes your writing.

It’s not that far-fetched of a concept because it happens on many blogs every single day … blogs no one reads.

The downside of a lack of criticism is that your blog probably doesn’t have a substantial number of readers yet...

Writing a blog for your business helps prospects get to know, like, and trust you while you educate them on what they need to know to do business with you.

You naturally want readers to get a positive impression of your products or services. Anything less would be disappointing or downright...

When you create content that isn’t boring and forgettable, there will always be someone who doesn’t like what you do.

Keep creating anyway. 

A lot of people say “there’s no such thing as ‘perfect.’”

When you’re passionate about your work, aiming for “perfect” ma...

And as you continue to get comfortable with the uncomfortable aspects of publishing, you strengthen your resilience and build your confidence.

Confidence is vital for content marketers. It’s what enables you to stand for something that matters, think of remarkable content ideas, and attract...

Criticism can certainly discourage you from writing in the first place, and it also can disguise itself as perfectionism when it comes to your content marketing.

If you delay publishing your writing — while you try to improve your content before anyone else reads it — you are likely trying ...

It’s smart to use ideas that fit into your content marketing strategy right away, even if you wish you were already a bigger influencer.

When you use one of your best ideas and recognize the content is special, repurpose it in different formats to reach more people.

A blog post will a...