Ideas from books, articles & podcasts.
Criticism can certainly discourage you from writing in the first place, and it also can disguise itself as perfectionism when it comes to your content marketing.
If you delay publishing your writing — while you try to improve your content before anyone else reads it — you are likely trying ...
Writing a blog for your business helps prospects get to know, like, and trust you while you educate them on what they need to know to do business with you.
You naturally want readers to get a positive impression of your products or services. Anything less would be disappointing or downright...
Let’s imagine a scenario where no one criticizes your writing.
It’s not that far-fetched of a concept because it happens on many blogs every single day … blogs no one reads.
The downside of a lack of criticism is that your blog probably doesn’t have a substantial number of readers yet...
When you create content that isn’t boring and forgettable, there will always be someone who doesn’t like what you do.
Keep creating anyway.
A lot of people say “there’s no such thing as ‘perfect.’”
When you’re passionate about your work, aiming for “perfect” ma...
By now, we’re starting to get comfortable with inevitable things that will happen when you publish your writing:
And as you continue to get comfortable with the uncomfortable aspects of publishing, you strengthen your resilience and build your confidence.
Confidence is vital for content marketers. It’s what enables you to stand for something that matters, think of remarkable content ideas, and attract...
Your best writing that connects with the right prospects emerges when you’re actually doing the work.
Since you start to reveal more about your point of view over time, will the wrong people also decide that you’re not for them? Sure.
Keep creating anyway.
If a good idea fits into a blogger’s strategy, why would they wait to publish a post about it?
It’s typically a desire to wait until they have a bigger audience. Avoid that attitude and remember that everyone starts by serving the audience they currently have (or, when you don’t have any re...
It’s smart to use ideas that fit into your content marketing strategy right away, even if you wish you were already a bigger influencer.
When you use one of your best ideas and recognize the content is special, repurpose it in different formats to reach more people.
A blog post will a...
Even though it may be your goal to build your audience, it can be scary to expose your work to more people.
Content is your chance to creatively position information in a new way — a way that your prospects want to hear it.
Aren’t you more interested in finding th...
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These quick tips are gold when it comes to content marketing
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