Business Blogging Pro Guide (Get Results Without Perfectionism)

Let’s imagine a scenario where no one criticizes your writing.

It’s not that far-fetched of a concept because it happens on many blogs every single day … blogs no one reads.

The downside of a lack of criticism is that your blog probably doesn’t have a substantial number of readers yet or your content doesn’t meaningfully impact the people it does reach.

Criticism can be unpleasant, but it’s not the most harmful thing for your blog. Obscurity is.

When you create content that isn’t boring and forgettable, there will always be someone who doesn’t like what you do.

Keep creating anyway. 

A lot of people say “there’s no such thing as ‘perfect.’”

When you’re passionate about your work, aiming for “perfect” may be necessary. But what you end up with is even better than “perfect” … because it’s a creation you’ve made that no one can take away from you.

You can care about quality and produce meaningful work without driving yourself crazy.

By now, we’re starting to get comfortable with inevitable things that will happen when you publish your writing:

• People will disagree with you.
• A typo will occasionally appear in your final draft, even though you proofread carefully.
• You’ll change your mind and cringe at something you wrote a year ago.

And as you continue to get comfortable with the uncomfortable aspects of publishing, you strengthen your resilience and build your confidence.

Confidence is vital for content marketers. It’s what enables you to stand for something that matters, think of remarkable content ideas, and attract prospects who identify with your brand.

The more you produce, the less afraid you are of mistakes. Your confidence takes their power away.

Your best writing that connects with the right prospects emerges when you’re actually doing the work.

Since you start to reveal more about your point of view over time, will the wrong people also decide that you’re not for them? Sure.

Keep creating anyway.

If a good idea fits into a blogger’s strategy, why would they wait to publish a post about it?

It’s typically a desire to wait until they have a bigger audience. Avoid that attitude and remember that everyone starts by serving the audience they currently have (or, when you don’t have any readers yet, the audience you aim to attract to your business).

Follow through with your idea, rather than hold off until a seemingly more ideal time.

You’ll always have a chance to write about the topic again in the future — and with new insights.

It’s smart to use ideas that fit into your content marketing strategy right away, even if you wish you were already a bigger influencer.

When you use one of your best ideas and recognize the content is special, repurpose it in different formats to reach more people.

A blog post will attract readers, but your target audience might also search for videos on YouTube. A version of that blog post that leads viewers back to your website can be put on YouTube so more people can discover and connect with your story.

Even though it may be your goal to build your audience, it can be scary to expose your work to more people.

Content is your chance to creatively position information in a new way — a way that your prospects want to hear it.

Aren’t you more interested in finding the information you need from people you know, like, and trust? Those noteworthy bloggers write despite their perfectionist tendencies or fears of criticism.

So, keep creating the work that gets people to know, like, and trust you.

And publish it regularly on your website.