Coffee Culture Around the World
In Mexico, coffee is served throughout the day.
Called “café de olla” in Spanish, this traditional drink is brewed in individual earthenware pots filled with cinnamon sticks. This aromatic coffee is actually quite addicting.
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Coffee was once believed to be a possible carcinogen. However, the evidence is consistent that coffee in moderation is associated with a lower risk of mortality.
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Morning commuters seem to fall into one of two categories:
By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cups per day.
At the onset of the 1980s, coffee growers and retailers realized that the current 20-29-year-old generation had little interest in coffee, which they associated with their parents and grandparents.
For the coffee industry to survive, it needed a new marketing strategy. The consumer was changing and coffee-players needed to pay attention.
Crucial questions the 'me' generation will ask: "What's in it for me? Is the product 'me'? Is it consistent with my lifestyle? Do I like how it tastes? What will it cost me? Is it convenient to prepare?"
The story goes that that Kaldi discovered coffee. He noticed his goats became energetic after eating the berries from a certain tree.
Kaldi shared his findings with the abbot of a monastery...
Coffee cultivation and trade began on the Arabian Peninsula. Coffee was being grown in the Yemeni district of Arabia. By the 16th century, it was known in Persia, Egypt, Syria, and Turkey.
Coffee was enjoyed in homes and also in the many public coffee houses. Coffee houses quickly became such an important center for the exchange of information that they were often referred to as “Schools of the Wise.”
By the 17th century, coffee had made its way to Europe and was becoming popular across the continent. Despite the controversy, coffee houses were quickly becoming centers of social activity and communication in the major cities of England, Austria, France, Germany, and Holland.
Coffee began to replace the common breakfast drink beverages of the time — beer and wine.