Title
Google used to rely on the page title to generate the title of the search snippet, but it has been rewriting that part more and more often recently.
That being said, it is still recommended to optimize your title to include keywords and entice more clicks — and hope Google will keep it intact.
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Google search result pages are becoming more diverse and even interactive. How much control do writers and content creators have over how their content is represented in search? As it turns out, they do have quite a few options when it comes to optimizing their search snippets!
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- Content: Target keyword phrases. Avoid stuffing keywords & over-optimization. Put the keyword in your headline, & make sure that it reads smoothly. Write a compelling introduction. Understand the reader, then niche down & focus on a particular problem that they are struggling with.
- ...
How to optimize for Google’s featured snippets
- Do keyword research and target question keywords.
- Check Google’s “People Also Ask” for relevant questions.
- Aim for the first page of Google SERPs .
- Use the inverted pyramid style when writing content. (Start off by giving the answer “the most awaited part” and then pr...
Ubersuggest: The Best Free SEO Tool
You’re probably wondering if any of the leading SEO tools are available for free. There are a few, but Neil Patel’s Ubersuggest is by far the best of the litter. What’s really nice about this tool is that, although it’s simple enough to use, you ca...
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