Start out with lower-ranking, longer keywords that potentially have the shorter one within them. Such long-tail keywords, despite having a lower number of searches, can still turn out to be extremely beneficial, especially for niche businesses or websites targeting a single and clear user group. ...

Keyword difficulty is one of the most basic SEO metrics — a rating that tells you how hard it would be to target a given keyword and optimize your webpage.

The higher the score, the more difficult it would be to achieve dec...

Targeting proper keywords is as crucial to successfully operate a website as creating eye-catching images or coming up with a winning URL. To assess which keywords are or are not worth targeting, webmasters use various tools and techniques — by far the most popular the keyword difficulty score. I...

At first, aim for keywords with difficulty scores lower than 50. Try to make your approach a little bit more paced and nuanced, and only try to rank for the higher-rated ones when you are sure the quality of the site content matches the quality offered by the websites typically targeting the big ...

Before you try to rank for any given keyword, it’s crucial to understand your website’s audience and its needs — well enough to be pretty much convinced that you know what they are looking for, even if their intent is not exactly clear.