Start out with lower-ranking, longer keywords that potentially have the shorter one within them. Such long-tail keywords, despite having a lower number of searches, can still turn out to be extremely beneficial, especially for niche businesses or websites targeting a single and clear user group. They also have far lower keyword difficulty, meaning that it will be easier to rank for them.

At first, aim for keywords with difficulty scores lower than 50. Try to make your approach a little bit more paced and nuanced, and only try to rank for the higher-rated ones when you are sure the quality of the site content matches the quality offered by the websites typically targeting the big keywords..

Before you try to rank for any given keyword, it’s crucial to understand your website’s audience and its needs — well enough to be pretty much convinced that you know what they are looking for, even if their intent is not exactly clear.

Is there a particular high-ranking keyword that you wish to try and target, no matter what? Then consider creating a hub page on your site, which will help organize and gather the necessary information which you will be able to offer users searching for a given high-rated keyword in the future.

Keyword difficulty is a vital consideration, to be sure, but there are other things to take into account before deciding if a given keyword is worth targeting. Perhaps, even if the keyword difficulty is high, targeting it is worth a shot if the ROI is attractive enough and the potential conversion rate is satisfactory..