How to Use Keyword Difficulty in Your Content Strategy - Deepstash
How to Use Keyword Difficulty in Your Content Strategy

How to Use Keyword Difficulty in Your Content Strategy

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How to Use Keyword Difficulty in Your Content Strategy

Targeting proper keywords is as crucial to successfully operate a website as creating eye-catching images or coming up with a winning URL. To assess which keywords are or are not worth targeting, webmasters use various tools and techniques — by far the most popular the keyword difficulty score. It’s important that you opt for low-scoring keywords only, as the higher the rating, the more difficult that given keyword is to target and exploit properly.

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Why You Should Care About It

Keyword difficulty is one of the most basic SEO metrics — a rating that tells you how hard it would be to target a given keyword and optimize your webpage.

The higher the score, the more difficult it would be to achieve decent results while focusing on a given keyword, which also means that it would be harder for you to win against the competition and invite new customers to try out your products.

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1. Settle for long-tail keywords

Start out with lower-ranking, longer keywords that potentially have the shorter one within them. Such long-tail keywords, despite having a lower number of searches, can still turn out to be extremely beneficial, especially for niche businesses or websites targeting a single and clear user group. They also have far lower keyword difficulty, meaning that it will be easier to rank for them.

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2. Start with lower-volume options

At first, aim for keywords with difficulty scores lower than 50. Try to make your approach a little bit more paced and nuanced, and only try to rank for the higher-rated ones when you are sure the quality of the site content matches the quality offered by the websites typically targeting the big keywords..

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3. Keep user intent in mind

Before you try to rank for any given keyword, it’s crucial to understand your website’s audience and its needs — well enough to be pretty much convinced that you know what they are looking for, even if their intent is not exactly clear.

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4. Hub for difficult keywords

Is there a particular high-ranking keyword that you wish to try and target, no matter what? Then consider creating a hub page on your site, which will help organize and gather the necessary information which you will be able to offer users searching for a given high-rated keyword in the future.

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5. Don’t forget other aspects of SEO

Keyword difficulty is a vital consideration, to be sure, but there are other things to take into account before deciding if a given keyword is worth targeting. Perhaps, even if the keyword difficulty is high, targeting it is worth a shot if the ROI is attractive enough and the potential conversion rate is satisfactory..

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CURATED BY

vishwasagiwale

Enterpreneur,Content Creator

Proven techniques to help assess a keyword difficulty score correctly and use it effectively in overall SEO efforts.

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