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Your product doesn’t need to be perfect
Your product isn’t perfect, and that’s probably ok. In most cases, the perfect product doesn’t exist, so you just need to have the best available option.
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If the perfect option existed, they’d buy it. Since there’s no such thing as the perfect offering, people are happy to settle for the Next Best Alternative.
SETH GODIN
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The Next Best
If you need a new phone, you probably have an idea of what the perfect phone would be. It doesn’t exist, and so your “next best alternative” is likely going to be something like the iPhone 13 or the Pixel 6. They’re both imperfect, but one of them might be what you consider to be the best choice ...
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CURATED FROM
CURATED BY
Take any product that is considered to be best in class, and you can quickly find some issues with it. The iPhone doesn’t offer some of the flexibility of Android. A Tesla doesn’t have the same range as gas-powered cars. Gmail is missing some features that other alternatives provide.
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Any systematic weighting exercise requires you to assign scores and probabilities in a way that isn’t entirely scientific and that relies on an element of ‘gut feeling’.
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