Quote by SETH GODIN - Deepstash

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If the perfect option existed, they’d buy it. Since there’s no such thing as the perfect offering, people are happy to settle for the Next Best Alternative.

SETH GODIN

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MORE IDEAS FROM THE SAME ARTICLE

If you need a new phone, you probably have an idea of what the perfect phone would be. It doesn’t exist, and so your “next best alternative” is likely going to be something like the iPhone 13 or the Pixel 6. They’re both imperfect, but one of them might be what you consider to be the best choice ...

Your product isn’t perfect, and that’s probably ok. In most cases, the perfect product doesn’t exist, so you just need to have the best available option.

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