The Boomerang Effect
The boomerang effect happens when you deliver a message hoping to produce a certain response or reaction, but the reaction turns out to be the opposite of what you had hoped it would be.
Some of it stems from a natural desire not to conform. For those who have a stronger natural inclination to assert their autonomy and independence, doing the opposite of what you are asked or told is a way to communicate that you are in control. The boomerang effect is also sometimes called the psychological reactance theory.
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