The Follow strategy needs a bit more explanation. This used to mean finding a dominant competitor and setting prices at a premium or discount to their price (in practice usually the latter).
In some industries, there is a dominant input that has a big impact on value propositions.
In others, it is the interest rate—pricing strategies for solutions for financial services companies are very dependent on interest rates. The price that makes sense in a low-interest-rate environment can be very different from what works in a high-interest rate environment.
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"Yeah, I'm a thrill seeker, but crikey, education's the most important thing. " ~ Steve Irwin
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"The single most important decision in evaluating a business is pricing power.
If you've got the power to raise prices without losing business to a competitor, you've got a very good business.
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