3 Components of brand vision
Brand vision comprises three key components:
- Brand Values - a common cause for for customers & employees
- Brand Future - how can you shape your future to manifest your brand's full potential
- Brand Purpose - how are you making the world a better place, and what meaningful role your brand can perform in this respect?
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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You begin with a purpose. A purpose is the reason why your organization has begun a journey, guided by the deeply-held values and beliefs that inspire it to make a difference.
Your mission follows the path your organization sets to arrive at its destination: When someone asks you where you ...
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