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How To Market Yourself Without Marketing Yourself
Help people
Selfish doesn’t spread.
Not only is it the right thing to do, but it will get you noticed by the people you help and the people they know.
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Key Ideas
Put things into the world
Your work is your greatest marketing tool. So make things and put them into the world.
The more you make, the higher its quality, and the more willing you are to share it with the world, the more people will discover and spread the word about you.
Help people
Selfish doesn’t spread.
Not only is it the right thing to do, but it will get you noticed by the people you help and the people they know.
Overdeliver
Nobody tells anybody else about the person who did a “good enough” job on the work they hired them to do.
Respond to everyone
If someone reaches out, respond to them.
That doesn't mean you have to have an answer to every question you get asked or that you have to agree to every request you receive. You just have to respond.
When people mention you
Many people and companies want to better market themselves while they simultaneously ignore their existing audience.
Share what you learn
When you share your journey, it makes people want to come along for the ride.
You may know something, but there are millions of people who haven’t learned it yet and would love to.
Teach what you know
Your knowledge is an asset that becomes infinitely more valuable when you share it.
Teaching not only attracts an appreciative crowd and creates opportunities, but it also unlocks a deeper understanding of your subject matter for you in the process.
SIMILAR ARTICLES & IDEAS:
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Key Idea
Fuel growth while managing uncertainty
- Prepare for multiple outcomes that are within your control.
- Refine your business plan. Adjust your strategies to your business’s current situation so you can u...
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Key Ideas
Seven universal plots
There are only seven plots that are so fundamental to the way we tell stories that every storyteller uses one of them: Overcoming Monsters, Rags to Riches, The Quest, Voyage and Return Rebirth,...
Economic history
Looking for a few universal plot patterns reveals things fundamental to how all people think, which are likely to be repeated in the future and relevant to your own situation. This idea also applies to how the economy works.
Economic history can seem complicated because it's part of politics, psychology, sociology, criminology, biology, military, technology, education, finance, etc. But within all that complexity is a lot of similarities.
The lens to look through
- People seem to want the same economic things – security, power, admiration, fulfillment.
- They tend to use the same tactics to acquire those things - work, risk, incentives, persuasion, theft, control.
- They tend to fall for the same flaws pursuing those things - overconfidence, pessimism, underestimating how fast things can change, etc.
Although economic history may seem complicated, there are only a small number of broad story plots throughout the world and throughout time.
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Key Ideas
Where you see yourself in 5 years
A regular job-interviewing question is where you see yourself in 5 years.
The purpose of this question is to see if you would like to stay at the company for many years. Bringing on new emp...
Too Much Focus on the Future
The "Where do you see yourself in 5 years" question is about the interviewer wanting to see if you can draw a straight line from the future back to the present. A two-part answer works well.
- " I want this particular job..." reinforces your desire for the position.
- In part two, explain your future plans "... because it will help ..."
What Career Path the Company Offers
You should answer the question honestly, but your answer should also reflect the research you put into the company.
Find out what training programs are offered through the firm while holding down your full-time job. Mention your goal to grow your skills, and you'll impress your interviewer with your future-focused desires.
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