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Mary-G
@maryg_swt
Share what you learn
When you share your journey, it makes people want to come along for the ride.
You may know something, but there are millions of people who haven’t learned it yet and would love to.
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Pranav P.
@heisenberg
How to Build an Effective Content Marketing Funnel
What is a content marketing funnel?
A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction
3 stages of the funnel
Marketing experts define 3 main stages of the funnel:
- TOFU (top of the funnel) attracts attention
- MOFU (middle of the funnel) generates leads
- BOFU (bottom of the funnel) drives payments.
At each stage the user intent is different, which means that your content will pursue different goals and the results will be measured in different values.
1. Top of the funnel
The TOFU is the starting point of the buyer journey and its most populated stage. Here, most people are not ready to buy and have probably never heard of your company. Your goal is to attract their attention, offer the best answer for their queries and then gently introduce them to your brand.
Emmett
@emmettv273
Beat Generosity Burnout
Give And Take
Adding value to an organization requires people to be generous to others. Givers help people connect, sponsor promising ideas, share their knowledge with others without a hitch, and even volunt...
The Selfless Employee
Collaborative overload is common in workplaces all across the world, and the selfless givers who put the company’s and other's interests over their own are the victims. They cannot say no to extra work and responsibilities, often drawing in endless meetings, projects, and emails.
These givers are at risk of burnout and are also making other people sit idle who could have taken their load. Successful companies are increasingly wanting their employees to protect their time, and ensure a work-life balance.
The Selfless Teacher
A selfless attitude to help others seems to be logical for givers, but tends to have the opposite effect on others. A study on teachers trying to tutor students revealed that those who were exhausting themselves trying to help every student by working nights and weekends had students achieve lower scores at the end of the year.
Selfless givers lose out, and end up hurting the people they wanted to help.
Paul
@pau556
7 Ways to Manage Uncertainty and Growth Simultaneously
Fuel growth while managing uncertainty
- Prepare for multiple outcomes that are within your control.
- Refine your business plan. Adjust your strategies to your business’s current situation so you can u...
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