When the news is free, you still need to pay people. If people aren’t paying, advertisers are. And if advertisers are in charge, the incentives change. Page views become the name of the game. More page views mean more revenue. When it comes to page views, the more controversy, the more share-ability, the more enraged you become, the better.
For a lot of people who create news , the more page views they get, the more they are compensated. A lot of these ads aren’t just static impressions; they’re also transmitting information about you to the advertisers.
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Don't read the news.
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