Pitching Your Idea
If you decide to bring your idea to market then you need to be schooled in business. This means you need money, management, and accounting, production, sales and marketing. Then after you have all this, you need customers. All of this is hard.
Pitching your idea to the big guys is the way to go. They have the name brand, infrastructure and distribution channel to hit millions of people NOW. Everybody hates to cold call but this is required for you to pitch your idea. This is much easier than it seems because companies want new ideas and that is the hook for you to get in.
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Pitching
Start by drafting a pitch and putting it up on your wall. Look at it every day, and ask how you can simplify it. Can you get it down to one breath? Can you explain it to a ten-year-old?
Next, you need to prepare different versions. Your first floor pitch is the single sentence elevator pit...
Present Your Position First
- While pitching to decision-makers, the normal way of establishing the background and context, followed by the conclusion (that you wish is implemented) does not work.
- You need to pitch the conclusion first and then back it up with reasons and context
Describing your work
Think about the best definition of your work, your status, and your goals. Practice it a bit, to have something to say when people ask you what you’re up to. Everyone would prefer hearing a little bit of a pitch than hearing “eh, kind of nothing, except a little of this, but it’s not important...
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