Business Writing is a Customer Service Problem - Deepstash
Business Writing

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Business Writing

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Business Writing is a Customer Service Problem

Business Writing is a Customer Service Problem

Writing is not about you, your feelings, or your accomplishments. It's about serving the reader. 

You're not the star--the reader is. Help them get what they want, as quickly and effectively as possible. They might want to solve a problem. They might want to be persuaded. Give 'em the goods.

40

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Understanding Effective Business Writing

Understanding Effective Business Writing

Great business writing isn't just about style. It's about survival. If your sales copy isn't compelling, people won't buy your products. If your inter-office communications are unclear, that will hold back collaboration. No one will invest in your business if you can't articulate why it's going t...

36

502 reads

Writing Is A Time-Intensive Process

Writing Is A Time-Intensive Process

Writing well is an iterative, time-intensive process. 

Two conclusions follow from that truth:

The good news is that it's perfectly fine if your initial draft is garbage (in screenwriting this is memorably called 'a vomit draft'). That's normal. The bad news is making it great, while...

35

299 reads

Don't Write Your Thought Process

Don't Write Your Thought Process

 If you don't start with a destination in mind you're going to spend a whole lot of time wandering around on the page looking for your point? Too often writers groping around for something to say then fail to cut out all the evidence of that groping afterwards. The result is unfocused, overlong w...

38

269 reads

No Bias Or Rhetoric

Are they an 'unruly mob' or 'patriots'? Perhaps neither--just call them by their name. Argue the other side of every word, at least to yourself. Learn more about bias here.

It's impo...

36

260 reads

BABAK NIVI

If the tweet isn't compelling, the rest isn't compelling.

BABAK NIVI

31

394 reads

Sum It Up In A Tweet

  • If you don't start with a clear destination in mind, expressed in the form of a headline or tweet, you're likely to waste a colossal amount of time. 
  • If you can't sum up what you're saying succinctly at the end, you're really in trouble.
  • The ideal tweet absolves the reader f...

40

311 reads

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68% of individuals said they would prefer watching a video than contacting a company’s support service to solve a problem with a product. Whatever product or service you offer, your customers will be more satisfied if you provide a video to help them fix their problem as fast as possible...

Kurt Vonnegut: How to write a good short story

Kurt Vonnegut: How to write a good short story

  1. Use the time of a total stranger in a way that they won't feel it was wasted.
  2. Give the reader at least one character to root for.
  3. Every character should want something, even just a glass of water.
  4. Every sentence m...

How To Turn Yourself Into A Problem Solver: Step-by-Step

How To Turn Yourself Into A Problem Solver: Step-by-Step

1. Sit in a calm, relaxed place.

2. Think about the first problem you want to solve in your life.

3. Once you can clearly identify the problem, imagine that the problem is happening to a friend of yours, not to you.

4. Take detailed notes on the advice you would give your friend...

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