68% of individuals said they would prefer watching a video than contacting a company’s support service to solve a problem with a product. Whatever product or service you offer, your customers will be more satisfied if you provide a video to help them fix their problem as fast as possible.
To them, a video is more likely to offer digestible information that is easier to follow. Your customers can directly practice what they have seen in the video. It is way more flexible than waiting for your support service team to explain the solution through a call or email.
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Important article on customer service and retention
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