Care about the experience

Many content creators use similar platforms to host virtual events, so think about how you can make your event different. By curating the attendee experience, you will not only create a unique event, but you will add value. Take advantage of the opportunity to provide ticket add-ons, such as merchandise, that can be sent to attendees before or after the event.

For example, if this is an interview with an author, give participants the option of purchasing a signed copy of the book. You can also offer incentives for attending, such as voucher codes for discounts on upcoming events.