Start with a story

The story helps to frame communication. Descriptors like people, pictures, colours, sounds, and points of view give data meaning.

For example, a politician may tell a story about Casey, whose life was improved because of specific legislation. As a listener, you may not know the details of the legislation, but you will learn how it helped Casey.

Consider adding an overview or summary, so the reader knows where you're taking them. Adding visuals can bring the story to life.