The Anthropologist
This is the person who ventures into the field to observe how people interact with products, services, and experiences in order to come up with new innovations.
This person is good at reframing a problem in a new way, humanizing the scientific method to apply it to daily life. Anthropologists share such distinguishing characteristics as the wisdom to observe with a truly open mind; empathy; intuition; the ability to "see" things that have gone unnoticed; a tendency to keep running lists of innovative concepts worth emulating and problems that need solving.
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The practice of innovating is too valuable a skill to overlook. Businesses that downplay the importance of pushing the boundaries and asking the questions run the risk of becoming stagnant, inflexible, and irrelevant. What the author argues in The Ten Faces of Innovation is that “innovation” is more than a buzzword found on the covers of business magazines; it’s a lifestyle and your company’s best secret weapon.
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The idea is part of this collection:
Learn more about product with this collection
The importance of innovation
The power of perseverance
How to think big and take risks
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