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Color psychology and logos

Color psychology and logos

The colors of your logo will not guarantee success for your brand, but choosing the wrong colors will create a negative impact on your audience

However, there are strong associations with particular colors in the mind of consumers. These flow both ways—the association between orange and energy might not be inherent to the color itself, but instead is a result of the fact that it’s so often used by brands who want to convey this message. Consumers see this color and know, subconsciously, that there’s a subtle message being conveyed. Thus, color psychology becomes a self-fulfilling prophecy.

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The logo color choices of top companies

The logo color choices of top companies

Almost all of the famous logos that we can see in the picture can be identified by their shape, their font, and especially their color.

The link between color and brand identity is strong. In the Journal of the Academy of Marketing Science, researchers Lauren Labrecque and George Milne 

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Common color associations and color symbolism

Common color associations and color symbolism

White - Wellness, Tech, Medicine

Pink - Beauty, Toys, Lingerie

Red - Retail, Health

Orange - Fitness, Logistics, Tech

Yellow - Fitness, Digital, Budget

Blue - Finance, Tech, Health, Insurance

Black - Fashion, Finance, Automotive

Purple - Luxury, Tech, Des...

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Fortune 500 companies and logo colors: one big trend

Fortune 500 companies and logo colors: one big trend

It’s easy to understand why blue logos are such a popular choice. Blue is an inoffensive color, a safe but sophisticated hue. And for companies that wish to convey security—say, those in Finance, Tech, Health or Insurance—blue does an admirable job.

Red, on the other hand, is a bolder choic...

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The Colors Behind the Famous Logos

The Colors Behind the Famous Logos

Are you a small business owner who wants to create his own brand?

Or are you a designer who creates brand kits or logos for clients? 

Colors in Logo have the power to create a strong connection that leads to familiarization when the viewer is exposed to it too many times.

A logo...

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Logo color trends across various industries

Logo color trends across various industries

It is noticeable that Blue was used in over 75% of credit card brand logos and only 20% in fast food brand logos.

Red is widely used in Fast Food, Food, and Retail industries while the Apparel niche shies away from it.

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CURATED FROM

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geloa

Self Motivated | Life Learner | Bookworm

This will help small businesses and designers to pick the best colors for their brand kits or logos.

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The Psychology Of Color: Research Findings

The Psychology Of Color: Research Findings

  • Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
  • Colors influence how consumers view the "personality" of the brand in question.
  • Our brains prefer recognizable brands, which makes color incredibly important when creating ...

Tips for Using Color Psychology

  1. Using your favorite color for everything may result in oversaturation.
  2. Choose colors according to context to avoid being inappropriate.
  3. Combining colors may communicate a different message than the colors would individually.
  4. Consider the functi...

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