Authenticity transforms normal insecurity into grounded confidence. 

While faked confidence hides insecurity, weakness and self-doubt, true authenticity owns and acknowledges these less pleasant experiences in a way that ultimately enhances our sense of self.

• Confidence is an amplifier of quality and success. 
• Confidence is essential to influence and leadership.
• Confidence isn’t just about style. It’s also about substance.
• Confidence protects us. It's one of the greatest weapons we can develop.

Process-oriented confidence is the opposite of the “fake it till you make it” philosophy.

While the “fake it till you make it” approach suggests we should pretend our way toward true confidence, the process-oriented approach suggests we should become our way toward true confidence...

True confidence is a feeling of self-assurance that is grounded in an authentic experience of our own ability, perspective and sufficiency.

It’s a stable connection to the fact that we can do what we want to do, feel how we want to feel, and be who we want to be in this world.