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Despite our best efforts, mistakes happen in every facet of life and business. It is easy for startups to make mistakes during their early stages in today's pressured business environment. Experts say that making mistakes can help us learn, grow, and become better versions of ourselves.
In spite of this, some mistakes have consequences that cannot be compared to others. The consequences of a startup mistake cannot be compared with those of a large enterprise with loyal customers.
Many startups have failed because they failed to understand the importance of branding.
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Establishing a brand guideline for your startup will act as a guide for messaging and decision making. Even though these guidelines don't restrict you strictly, their influence on your choices is inevitable. As a startup, drifting from your brand guidelines can be detrimental.
The brand gui...
The use of social media platforms by startups can be both a blessing and a curse. It has the potential to give your business the attention it needs, as well as destroy a brand overnight.
You should know how to handle your social media activities as a startup. You can ruin your reputation if...
Startup employees mostly use social media to promote their startup products and services. Many of them tweet about new products that are coming out, their beautiful office, and how fantastic their employers are. This approach is more effective than paying for advertising.
As a startup, you ...
In an attempt to achieve success, startups tend to copy the branding strategies of other successful brands. Unfortunately, taking a copycat approach will only ruin your business.
The point of branding is to make your startup stand out from the crowd. Copying the branding strategies of other...
Knowing your target audience before launching your product can be a great push for your startup. Others, however, argue that waiting to see how your products are received by customers before moving forward with your startup journey can also be beneficial to its success. Even though there is truth...
I am a Social Media Marketer and Consultant. I help businesses and startups use the power of social media to increase their marketing effort and build a strong audience for their brand.
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