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The background music industry
It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.
The work involves creating distinct, compatible musical identities for brands.
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Effects music can have on us
- The physical effect. We subconsciously match what we are doing to what we hear. One study found that diners chewed at a faster pace when higher-tempo music was played.
- Associations that music can trigger and how our environment can affect those associations. D...
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Muzak and background music
Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase productivity in workplaces.
Muzak's template for background music persisted for decades. The music was a b...
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High-street businesses as an experience
Shops are no longer just a functional place to buy things in. In the face of competition from online retailers, many high-street businesses can provide their customers with more than just satisfying their basic needs: They can repackage shops as an experience, using the marketing power of sound t...
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Background music is powerful
Even if you are hardly aware of it, music can be surprisingly powerful.
Researchers have found that it can affect:
- how much time we think has passed while waiting
- how co-operative shoppers are with sales staff
- how sweet or bitter food tastes
- what you will ...
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Choral Music
Choral music refers to music which is sung by a choir. Each musical part is sung by two or more voices.
The size of a choir varies; it can be as few as a dozen singers or as large as to be able to sing Gustav Mahler's
Liturgical Music
Also known as church music, it is music performed during worship or a religious rite. It evolved from the music performed in Jewish synagogues.
In its early form, singers were accompanied by an organ, then by the 12th-century liturgical music adapted a polyphonic style.
The music
Music on "Sesame" functioned in three ways: As backing tracks for animation and film clips, as live performances by well-knows guest artists, and as songs for the human actors and Muppets to sing.
The belief was that as the characters were of different ethnicities, the music should ...
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