Ideas from books, articles & podcasts.
It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.
The work involves creating distinct, compatible musical identities for brands.
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Shops are no longer just a functional place to buy things in. In the face of competition from online retailers, many high-street businesses can provide their customers with more than just satisfying their basic needs: They can repackage shops as an experience, using the marketing power of sound t...
Even if you are hardly aware of it, music can be surprisingly powerful.
Researchers have found that it can affect:
Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase productivity in workplaces.
Muzak's template for background music persisted for decades. The music was a b...
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Music has been shown to play a role in healing our bodies and increasing our health and happiness. Studies show that music relieves pain in patients, and also relieves stress and anxiety by decreasing blood pressure, steadying the heart rate, and easing stress.
Music can bo...
published 2 ideas
A research team looked at more than 17,000 songs from the US Billboard Hot 100 and found three music revolutions - in 1964, 1983, and 1991.
The researchers looked at the different characteristics of music, including harmony, chords changes, and timbres, then analyzed how t...
During World War II, the BBC broadcasted upbeat music in factories twice a day to see if it might step up the pace of work and get the military what they needed. It worked. One report stated that the output at a factory increased by 12,5-15%.
Since then, music has started to play ...
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