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Hassan Aziz
@hassana
It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.
The work involves creating distinct, compatible musical identities for brands.
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Camille A.
@camille_aa671
Music has been shown to play a role in healing our bodies and increasing our health and happiness. Studies show that music relieves pain in patients, and also relieves stress and anxiety...
Khalid Faez
@khalid_faez
As freelancing is becoming common, people with powerful personal brands have a leg up on getting jobs and being promoted. And personal brands are built on, among other things, telling and sharing great stories.
Stories help us hold attention, remember and persuade. Savvy leaders tell stories to inspire and motivate us as they understand that “what you say” is often moot compared to “how you say it.”
Most CMOs think content is the future of marketing and that branded content is superior to PR, direct mail, and print advertising.
As the people get used to interacting with companies and most corporations start thinking of themselves as publishers, the defining characteristic among the successful ones will be the ability to not just spew content, but to craft compelling stories.
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