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The concept may not be new, but the techniques used to market supplements are.
In 2013, companies realized they could make use of social media to promote their supplements as youthful and fun.
One of the attractive qualities for supplements is a strong engagement on social media, with packaging designed to be super-shareable.
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Although beauty supplements were a small part of the beauty industry previously, they are now becoming increasingly popular. The global beauty supplement market is growing rapidly and is expected to reach $6.8 billion by the end of 2024.
Beauty supplements aren’t a new concept. We've been able to buy hair and nail formulas for decades at the drugstore.
The FDA does not regulate supplements. They are barely subjected to government scrutiny due to a law passed in the 1990s. The claims that include vague words like "promotes", "maintains" and "supports" are legal as long as manufacturers attach a disclaimer that rea...
Supplement brands are making their products look very pleasing on social media. Then they use influencers to spread the message further.
The claims these supplements make are still doubtful. Many products have little or no data to support their claims substantively.
The safety, efficacy, and contents of supplements cannot be trusted.
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Hack your body.
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I think that people who are serious about skincare should consider getting one
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