Bite-sized knowledge
to upgrade
your career

Ideas from books, articles & podcasts.

Marketing supplements

The concept may not be new, but the techniques used to market supplements are.

In 2013, companies realized they could make use of social media to promote their supplements as youthful and fun.

One of the attractive qualities for supplements is a strong engagement on social media, with packaging designed to be super-shareable.

STASHED IN:

@sar_rah

created an idea from a article:

VOX

Vitamins for your hair, nails, and skin are everywhere on Instagram

vox.com

MORE IDEAS FROM THE SAME ARTICLE

The beauty supplement market

Although beauty supplements were a small part of the beauty industry previously, they are now becoming increasingly popular. The global beauty supplement market is growing rapidly and is expected to reach $6.8 billion by the end of 2024.

An old concept

Beauty supplements aren’t a new concept. We've been able to buy hair and nail formulas for decades at the drugstore.

FDA regulations

The FDA does not regulate supplements. They are barely subjected to government scrutiny due to a law passed in the 1990s. The claims that include vague words like "promotes", "maintains" and "supports" are legal as long as manufacturers attach a disclaimer that rea...

Using beauty personalities

Supplement brands are making their products look very pleasing on social media. Then they use influencers to spread the message further.

The science of beauty supplements

The claims these supplements make are still doubtful. Many products have little or no data to support their claims substantively.

Safety and efficacy

The safety, efficacy, and contents of supplements cannot be trusted.