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  • Two of the fastest-growing categories among the social apps were friend discovery and vertical communities
  • Will the future of social media be interest-based platforms that foster meaningful connection?

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MORE IDEAS FROM THE SAME ARTICLE

  • Every app’s success benchmarks are specific to the app’s category
  • Dating apps should be compared to other dating apps, not TikTok or Facebook, etc.

  • Fastest growing social apps
  • Friend discovery—teens turn to social apps to make and build friendships
  • Vertical communities—the value of going niche; social networks formed around specific interests
  • Combination of utility and community results in high retention and down...

  • Usually, Daily Active Users (DAU) and Monthly Active Users (MAU) are used to measure scale and growth
  • DAU/MAU=stickiness. Can be used to evaluate an app’s network effects, or how strong the network is based on how frequently its users engage.
  • DAU/MAU is helpful but isn’t all-...

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While the traditional ad model has worked well for social platforms in the past, new entrants have found new ways to monetize beyond targeted ads.

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