A viral loop is a three-step process in its most basic form:
A customer is exposed to a product or service
The customer shares the message with someone else
Some portion of the people exposed become your customers as well
Engineering As Marketing
Building useful tools and resources in a way that attracts customers
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Traction shares secrets of what makes some startups experience massive growth while others die out. They identify 19 traction channels that can lift any startup to stardom.
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