to upgrade
Ideas from books, articles & podcasts.
created 9 ideas
Traction shares secrets of what makes some startups experience massive growth while others die out. They identify 19 traction channels that can lift any startup to stardom.
by Gabriel Weinberg, Justin Mares
STASHED IN:
660 reads
Traction and product development should get 50-50 of your time
Define your traction goal
Create short free courses that are geared towards educating potential customers about the product, or your problem space.
A popular approach is to create a sequence of emails that slowly exposes your new customers to the key features in your product.
For example, you could email them ...
A viral loop is a three-step process in its most basic form:
A customer is exposed to a product or service
The customer shares the message with someone else
Some portion of the people exposed become your customers as well
Engineering As Marketing
Bui...
Business development involves exchanging value through partnerships.
Ask Situation questions. These questions will help you understand the prospect’s buying situation. An example of a situation question is how is your organization structured?
Problem questions. These kinds of questions clarify the buyer’s pain points
...
4 Reactions
Comment
created 24 ideas
The organization can be confusing. While this manual takes the reader sequentially through the necessary tasks of starting up the startup.
111
1
11.3K reads
created 10 ideas
113
Comment
7.31K reads
created 5 ideas
Product Management
1
Comment
129 reads
❤️ Brainstash Inc.