Learn more about books with this collection
The value of hard work and persistence
How to stay focused on long-term goals
How to learn from failures and setbacks
Traction and product development should get 50-50 of your time
Define your traction goal
Start small. Focus on small sites especially if you want large media outlets to find your story.
TV ads, billboards, direct mail, radio
Create short free courses that are geared towards educating potential customers about the product, or your problem space.
A popular approach is to create a sequence of emails that slowly exposes your new customers to the key features in your product.
For example, you could email them five days after they've signed up and say, "Hey, did you know we have this feature?"
A viral loop is a three-step process in its most basic form:
A customer is exposed to a product or service
The customer shares the message with someone else
Some portion of the people exposed become your customers as well
Engineering As Marketing
Building useful tools and resources in a way that attracts customers
Business development involves exchanging value through partnerships.
Ask Situation questions. These questions will help you understand the prospect’s buying situation. An example of a situation question is how is your organization structured?
Problem questions. These kinds of questions clarify the buyer’s pain points
Implication questions. These kinds of questions are meant to make the prospect aware of why they need to solve the problem they are facing ASAP.
Need-payoff questions. These kinds of questions get the buyers thinking of the benefits of solving their problem
Traction shares secrets of what makes some startups experience massive growth while others die out. They identify 19 traction channels that can lift any startup to stardom.
Curious about different takes? Check out our Traction: A Startup Guide to Getting Customers Summary book page to explore multiple unique summaries written by Deepstash users.
More like this
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Steve Blank, Bob Dorf
The Lean Startup
Explore the World’s
Take Your Ideas
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
2 Million Stashers
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
Read & Learn
Access to 200,000+ ideas
Access to the mobile app
Unlimited idea saving & library
Unlimited listening to ideas
Downloading & offline access
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates