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The value of hard work and persistence
How to stay focused on long-term goals
How to learn from failures and setbacks
229
1.67K reads
Traction and product development should get 50-50 of your time
Define your traction goal
187
1.6K reads
Publicity
Start small. Focus on small sites especially if you want large media outlets to find your story.
187
994 reads
Offline Advertising
TV ads, billboards, direct mail, radio
181
908 reads
179
791 reads
Create short free courses that are geared towards educating potential customers about the product, or your problem space.
A popular approach is to create a sequence of emails that slowly exposes your new customers to the key features in your product.
For example, you could email them five days after they've signed up and say, "Hey, did you know we have this feature?"
178
624 reads
A viral loop is a three-step process in its most basic form:
A customer is exposed to a product or service
The customer shares the message with someone else
Some portion of the people exposed become your customers as well
Engineering As Marketing
Building useful tools and resources in a way that attracts customers
176
656 reads
Business development involves exchanging value through partnerships.
184
519 reads
Ask Situation questions. These questions will help you understand the prospect’s buying situation. An example of a situation question is how is your organization structured?
Problem questions. These kinds of questions clarify the buyer’s pain points
Implication questions. These kinds of questions are meant to make the prospect aware of why they need to solve the problem they are facing ASAP.
Need-payoff questions. These kinds of questions get the buyers thinking of the benefits of solving their problem
184
569 reads
CURATED BY
Traction shares secrets of what makes some startups experience massive growth while others die out. They identify 19 traction channels that can lift any startup to stardom.
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Curious about different takes? Check out our Traction: A Startup Guide to Getting Customers Summary book page to explore multiple unique summaries written by Deepstash users.
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