Get Into Sales, Not Content

• The common mistake companies make is creating too much awareness content and not enough educational, selection, and training content since it requires more resources.
• Educational content impacts almost every step in the customer lifecycle and sales funnel. 
• While marketing sh...

Unless you go an extra mile integrating your content ideation and creation processes into your sales funnel, your content may never bring in sales despite high search rankings and lots of traffic.

In this case, completing that extra mile requires only five steps, from ideation to CTAs and ...

While the challenges of social media content creation may feel daunting, showing up consistently has big benefits for your business. By posting valuable content consistently, you can:

• Grow your audience
• Increase brand awareness
• Build authority ...