Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Get Into Sales, Not Content
Creating content is often fun, and can feel good when you get likes and comments, but creating demand and selling what you have built is your number one job.
Continue to do content creation if it is driving demand for your business and use the sales to pay for the team to support you run the other parts of your business.
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Choose Your Path
- You get to choose if you are on the creator path or not.
- Entrepreneurs don’t always get the choice to choose what to spend their time on, but creators do.
- Creators get to play around in the phases before they make money from their content.
- Being a creator should be ab...
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74 reads
The Worlds of 'Creator' and Traditional Entrepreneur Collide
- Being a creator is a unique experience defined by building an audience on platforms where audiences can be found.
- Entrepreneurs who identify too much with being a creator first and foremost may well be spending their energy on the wrong things.
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153 reads
Creators vs. Entrepreneurs
In a content-driven world, entrepreneurs who see themselves first and foremost as creators could have it the wrong way round.
Whether you decide you are on the creator or entrepreneur path matters in making strategic decisions about where to invest your time, money, and energy in your busin...
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114 reads
Content Creation Is Not Always the Best Use of An Entrepreneurs' Time
- The role of an entrepreneur is to keep their business alive, so they should prioritize building a product or service people actually want to buy.
- Creating beautiful graphics on Instagram, threads on Twitter, or reels on TikTok might feel easier and safer, but in isolation, they are u...
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147 reads
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How Content Strategy Drives Customer Acquisitions
- The common mistake companies make is creating too much awareness content and not enough educational, selection, and training content since it requires more resources.
- Educational content impacts almost every step in the customer lifecycle and sales funnel.
- While marketing sh...
Posting Valuable Content Consistently
While the challenges of social media content creation may feel daunting, showing up consistently has big benefits for your business. By posting valuable content consistently, you can:
- Grow your audience
- Increase brand awareness
- Build authority ...
Step 1: Define Your Goals and Metrics
A content audit is a difficult & time-consuming process, it is important to begin with clear, defined objectives.
The first step is to think about your business goals (e.g. SEO, engagement, conversion, etc). What benefits can you gain from a content audit? What are the results you want to a...
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