Why entrepreneurs should be wary of calling themselves 'creators'

• The role of an entrepreneur is to keep their business alive, so they should prioritize building a product or service people actually want to buy.
• Creating beautiful graphics on Instagram, threads on Twitter, or reels on TikTok might feel easier and safer, but in isolation, they are unlikely to move your business forward.

Creating content is often fun, and can feel good when you get likes and comments, but creating demand and selling what you have built is your number one job.

Continue to do content creation if it is driving demand for your business and use the sales to pay for the team to support you run the other parts of your business.

• You get to choose if you are on the creator path or not.
• Entrepreneurs don’t always get the choice to choose what to spend their time on, but creators do.
• Creators get to play around in the phases before they make money from their content.
• Being a creator should be about discovering what you enjoy and figuring out what other people find valuable.